Duration: 3 hours/session; 2-3 sessions/week; for 2.5 months
Number of seats: 25
This comprehensive course is designed to provide the participant with the knowledge and skills needed to develop fitness programs for health, appearance and fitness. Topics include exercise physiology, anatomy, detailed descriptions of the role of exercise and nutrition in weight control programs, health aspects of strength training, and strength program design criteria.
Video in English
Video in Arabic
Section I: Anatomy and Exercise Physiology in relation to Fitness Training
Muscle Fibers and Motor Units
• The 4 fiber types
• Henneman’s size principal
• Myosin isoforms and fiber type alteration with training
Energy Metabolism
• Energy systems and metabolic pathways
• Pyruvate and the metabolic choice
• Co-dependence of metabolic pathways
Cardiac Adjustment to Exercise
• Problems with 220-age heart rate formula
• Cardiac drift, sweating and thermal load
• Proper use of heart rate and the determination of training intensity
Skeletal and Muscular Anatomy
• Overview of skeletal system
• Overview of muscular system
Section II: Exercise for Weight Loss
• Benefits and risks of weight loss
• Manipulation of hormonal factors to optimize weight loss
• Respiratory exchange ratio and the determination of optimal exercise intensity
• Interaction of fat, carbohydrate and protein metabolism during exercise and weight loss
• Long moderate endurance versus interval training
• Nutritional aspects of weight loss and the Canada Food Guide
Section III: Weight Training Program Design
• Metabolic, neural, and structural causes of fatigue
• The implications of high level of lactic acid to strength development
• Volume, Intensity, and Tempo
• Rest between sets and recovery between sessions
• Exercise selection
• Professional Program Design
Section IV: Warm up, Cool down, and Flexibility
Warm up and Cool down
• Physiological benefits of warm up
• General, Specific, and Passive warm up
• Designing a warm up program
• Importance of cool down
Flexibility
• Types of flexibility
• Dynamic vs. Static stretching
• Flexibility Programs
• Stretching Controversies
Section V:Training for Special Population
• Pregnant Woman; Elderly; Kid
Section VI: Fitness Testing
• Skin Fold Fat Test, Muscular Strength Test
• Muscular Endurance Test, Flexibility Test
• Cardiovascular Endurance Test
Delivery method: combination of online (Zoom) and Live (Gym) training
Number of seats: 25
Duration: 3 hours/session; 1-2 sessions/week; for 2 months
Teacher: Nidal Malaeb
Personal Trainer Entry Qualification
This practical course is designed to teach proper exercise techniques for common and specialized free weight, spotting, Swiss Ball, and Balance Training.
This practical course (24 CECs) is designed to teach proper exercise techniques for common and specialized free weight, spotting, Swiss Ball, and Balance Training. In addition, you will learn teaching progressions, biomechanics of weight lifting, how to identify and correct common technical problems and multi-joint free weight movements. Theories of skill learning and proper communication are also detailed. Theoretical materials are explained in a class room setting and the practical exercises are given in the gym.
Video in English
Video in Arabic
Course details:
Motor Learning
- Stages of skill learning
- Feedback and communication skills
- Teaching progression
Tools to Enhance Learning
- Proprioceptive Training
- Video
- Imagery
Exercise Technique
- Proper exercise technique and Muscle Anatomy:
- Trapezius
- Chest
- Upper Back
- Rotator Cuff
- Deltoids & Arms
- Core
- Legs
- Weight Training Biomechanical Analysis
- Spotting
- Correcting common errors
Some of the exercises include
Squats Front | Squats |
Split Squat | Lunges |
Step Ups | Deadlift |
Romanian Deadlift | Sumo Deadlift |
Back Extensions | Rowing movements |
Cleans | Hang Cleans |
Clean Pulls | Snatch |
Push Press | Jerks |
Trunk and Shoulder Stabilization Exercises Bench Press and variations
Stabilization Routines (Core strength Exercises; Hip stabilization; Rotator Cuff Exercises)
Balance and Proprioception (Physio ball; Swiss ball; Teeter Boards; Unilateral Training)
Power Training (Intro to Plyometric & Jump Training; Olympic Lifts)
Delivery method: combination of online (Zoom) and Live (Gym) training
Duration: 3 hours/session; 2 sessions/week; for 1 month
Number of seats: 25
Professional Personal Trainer Certifications
This course is designed to provide the participant both general and advanced nutritional information. Nutrition will be examined from a health perspective.
Facts and fallacies will be explored. Topics to be covered include Carbohydrates, Fats, Proteins, Vitamins and Minerals, Digestion, Dietary Analysis, Nutrition for Health and Chronic Diseases, Caloric Calculation and Weight Loss Fad Diets.
Video in English
Video in Arabic
Macronutrients
Carbohydrates: Glucose, Fructose, Sucrose, Lactose, Starches, and artificial sweeteners…
Fats: Mono & Polyunsaturated fat, Saturated and Hydrogenated oils, Cholesterol, Omega 3…
Proteins, Essential and Non-Essential Amino Acids.
Water.
Vitamins and Minerals
Fat soluble vitamins (Vitamins E, A, D and K).
Water soluble vitamins (Vitamins B and C).
Major Minerals (Calcium, Chloride, magnesium, phosphorus, potassium, sodium, sulfur).
Trace Minerals (iodine, iron, zinc, selenium, fluoride, chromium; copper, manganese, molybdenum).
Deficiencies and toxicity.
Digestion and Absorption
The Digestive tract
Digestion and absorption of lipids..
Digestion and absorption of proteins.
Digestion & absorption of Carbohydrates.
The Glycemic Index.
Dietary Analysis
Concepts in dietary analysis.
Macronutrient analysis.
Vitamin and mineral analysis.
Food Labels.
Nutrition in Health and Disease.
Health eating.
Nutrition and heart disease.
Nutrition and cancer.
Weight Loss Fad Diets
Health risks of obesity.
Health risks of weight loss.
Fad diets.
Energy Production and Metabolism
Metabolic rate.
Caloric need calculation.
Factors affecting metabolic rate
Delivery method: online (Zoom) training
Duration: 3 hours/session; 2 sessions/week; for 1.5 months
Number of seats: 25
Teacher: Chady Hatem
This course is designed to provide the student with the knowledge and skills needed to develop specific training programs following rehabilitation, or to prevent certain musculo-skeletal injuries. The course focuses on different exercises that could and sometimes must be given for post rehabilitation from surgery or common injuries, providing personal trainers with a new market segment of clients, leading to better income.
Video in English
Video in Arabic
The course main objective is to provide students with the information and techniques needed for the prevention and strengthening of muscles after rehabilitation from an injury or surgery. Specific objectives are:
• Review of anatomical and directional terms
• Joints ROM Upper extremities
• Shoulder joint conditions, assessments and protocols (impingement syndrome, RC tear, and dislocation)
• Shoulder: AC joint separation and frozen shoulder
• Elbow joints and wrist conditions
• Lower extremities conditions
• Hip osteoarthritis and total hip replacement
• Knee joint conditions: ACL rupture, meniscus tear, patella dislocation, patella femoral syndrome, & patellar tendon rupture
• Ankle joint: sprain, strain and fracture protocols
• Screening and rehab practical part
• Low back Anatomy and rehabilitation protocols
• Cervical spine assessments and protocols
• Spine stabilization exercises
• PNF patterns
• Heart anatomy, cardiovascular disease and rehabilitation
• Diabetes and hypertension rehabilitation
• Fibromyalgia, osteoarthritis and rheumatoid arthritis
• Weak and tight muscles theory
• Stabilization exercises (practice)
• Practical Case Study
Prerequisite: “Advanced Weight Training Techniques” or "Personal Trainer Certification".
Duration: 3 hours/session; 1-2 sessions/week; for 1 month
Number of seats: 25
This course is designed to provide the participant advanced nutritional information to help athletes reach their optimal performance potentials. Facts and fallacies will be explored from a sports point of view. Topics to be covered include Nutrition for endurance athletes, nutrition for strength and power, energy production and metabolism, supplements facts and fads, and many topics related to the different methods of athletic training.
Video in English
Video in Arabic
Nutrition and Performance
Nutrition for endurance athletes
Nutrition for strength and power
CHO Loading
Pre-event Meals
Food for Recovery
Post Event Meals
Caloric Analysis for Athletes and active individuals
Hydration
Water vs Sports Drinks
Drinking before, during, and after exercise for proper hydration
Making Weight
Fast Weight Loss for athletes to make a weight category
Supplements (Facts vs. Fads)
Casein, Soy, & Whey Protein
Amino Acid, BCAA and Glutamine
Fat Burners
Carnitine (L-Carnitine)
Ephedrine
Lactate Buffers
Thermo-Genesis Stimulants
Multi Vitamins and Antioxidants
Endurance Supplements
Alcohol
Nitric Oxide
Caffeine
Ginseng, Green Tea, and Guarana
Omega 3, 6, and 9
Creatine
Delivery method: online (Zoom) training
Prerequisite: Nutrition for Optimal Health
Duration: 3 hours/session; 2 sessions/week; for 2 months
Number of seats: 25
Teacher: Wael Jaber
Video in English
Video in Arabic
Do you want to assist people (or yourself) overcome bad habits and reach optimal health?
Looking for ways to help clients or yourself increase vitality, productivity and overcome limiting believes?
Did you know that stress can be managed and you can lead a more relaxed life while being more productive?
Do you want to take your communication skills to the next level?
Are you looking for ways to make MORE MONEY, increase CLIENT RETENTION, and get more REFERRALS?
Do you want to upgrade your Health care career to the next level?
Do you love helping people become a better version of themselves?
If you answered “YES” to any of the above, or if you are Personal Trainer, Nutritionist, Physiotherapist, Nurse, or someone who love to help people become a better version of themselves while making more money, increase client retention and get more referrals… this course is for you
Lifestyle Fitness Coach is a Life Coaching certification course with an emphasis on stress management, health care, and wellness.
Participants will gain knowledge in the field of well-being, psychological health, mental training and positive thinking, health and fitness coaching, and best-proven ways to help others reach their optimal human potentials.
We combine the power of coaching skills, grounded in scientifically-based coaching psychology, and techniques to activate the best coaches available to help people improve their health, fitness, and wellness.
Information provided can help overcome some of the toughest challenges many individuals face: overweight or obesity, poor nutrition, mild-depression, sedentary lifestyles, and ever-rising stress levels.
Course content
- What is wellness and lifestyle coaching and how does it work?
- The difference between a consultant, trainer, and a life coach
- What brings clients to coaching?
- Conducting coaching sessions
- Growth-promoting relationship in life coaching
- Empathy and Reflections
- Questions create realities
- Character strength and core values
- Positive psychology and coaching
- Change is possible: readiness to change
- Practical techniques for effective change
- How our brain works
- Behavioral change
- Stress management: scientifically proven methods
- Problem finder versus positivity finder
- The multi-tasking controversy: quantity affects quality
- Proper goals’ setting
- Rituals, self-discipline and will power
- Human thriving, self-care and setting boundaries
- Establishing trust and expressing compassion as a coach
- Building self-confidence and self-efficacy
- The dimensions of wellness
- Motivational Interviewing into life coaching
- Wellness assessment
- The Wheel of Life: creating life balance
- Designing and planning dreams and the wellness vision
- The problem with Identification
- Mindfulness and mental health
- Journaling and gratitude: does it truly work?
- Eliciting motivation
- Exercise adherence
- Transtheoretical model in life coaching
- Checking body feedback
- Realistic optimism, flow state and focus
- Perfectionism versus excellence and integrity
- Measuring results
- Structure of a life coaching session
- Step by step on how to apply the life coaching techniques to elicit lasting change
Delivery method: online (Zoom) training
Duration: 4 Days
Number of seats: 25
Video in English
Anatomy
Muscular System
Muscle tissue.
Muscle types.
Muscle fiber microstructure.
Circulatory System
The Heart.
The Blood.
Blood Vessels.
Lymphatic System
Lymph vessels.
Lymph nodes.
Lymph organs.
Nervous System
Brain
Cranial nerves
Brain stem
Sports Recovery Techniques
Benefits.
Contraindications.
Different positions used.
Practical applications.
Relaxant and Post-Exercise Recovery Techniques
Order of positions.
Order of body regions.
Order of subsections.
Practical applications.
Advanced Stretching Techniques
PNF Stretch.
Passive Stretch.
Improve flexibility and joint range of motion.
Relieving muscle cramps.
Practical applications.
Delivery method: Live (Gym) training
Duration: 3-4 hours/session; 1-2 sessions/week; for 3 months
Number of seats: 25
Instructor: Ghada Sfeir Jaber
The focus of this course is about learning the Pilates method.
The Pilates method is a complete and thorough program of mental and physical conditioning that offers a different way of thinking about the body. Through practicing the movements participants will become more aware of their body and begin to understand their strengths and weaknesses. The movements can be small and therapeutic, designed to help people recovering from injuries, or they can be intensified to challenge even the most seasoned athlete. What makes the Pilates method so attractive is that it is versatile, speaking to all ages and abilities.
Although there are also machine-based routines known as Reformer Pilates, this course will concentrate on mat work. The exercises taken in this course can be completed in a group fitness class, in a gym or in home Personal Training.
Video in English
Video in Arabic
Foundation of Pilates
Section 1: Introduction and Theory
Background and philosophy.
The eight principles of Pilates.
Defining the Pilates workout.
Section 2: Injuries
Spinal injuries.
Spinal disorders.
Other disorders and injuries.
Misalignment of the pelvis.
Misalignment of legs and feet.
Pilates as rehabilitation.
Section 3: Anatomy, Physiology, and Biomechanics
The skeletal system.
Muscle groups.
Fundamental movements: definitions.
Planes of direction and axes of motion.
Section 4: Exercises
The 34 basic Pilates moves.
Application of the eight Pilates principles.
Major muscles, minor muscles, and stabilizers used.
Levels: beginner, intermediate, advanced.
Additional Pilates moves.
Warm up, cool down, and stretching.
Proper form.
Special populations.
II- Teaching and Application
Creating a proper learning atmosphere.
Etiquette, including proper room layout.
Analyzing your class’s levels.
Groupings of exercises.
How to prescribe alternate exercises for injured clients.
Advanced modifications: weights and ball work.
Sport specific Pilates training.
Delivery method: combination of online (Zoom) and Live (Gym) training
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Duration: 3 hours/session; 1 sessions/week; for 2 months
Number of seats: 25
Teacher: Nizar Wehbi
If you want to learn Mindfulness BodySpirit Mediation, this course is for you. Doctors, Nurses, Yoga Teachers, Exercise Instructors, Nutritionists, Life Coaches, Counselors, Psychotherapists, and Physical Therapists can find it useful.
Video in English
Video in Arabic
Mindfulness BodySpirit Meditation 8 week's Program:
Do you feel overly stressed? And looking for ways to relax? Do you suffer from anxiety?
Are you not sleeping well? Over worrying, and not feeling at ease?
Do you want to reduce the symptoms of Traumatic Stress Disorder?
Don't you know how to deal with this discomfort?
Your monkey mind doesn't rest, keep on jumping from thought to thought.
Do you want to get rid of bad habits, regulate emotions, promote healthier habits such as eating healthy and losing weight, decreasing chronic physical pain, and boosting your immune system's ability to fight illness and much more?
Science advises you to practice mindfulness which enhances your focus, your educational and sports results, teaches you how to bring balance between your logical and emotional mind, and how to listen to your body to prevent injuries and sickness.
Learn Mindfulness and increase emotional intelligence and resilience, bring inner peace, more happiness, and balance to your life and the life of others.
This is what we get as feedback from science, practitioners, and our experience.
“BodySpirit” is a way of living that brings happiness, wisdom, and freedom based on maintaining an internal balance. The goal is to know our true nature, and get connected to it by internally “Being” in balance, and externally “Doing” in harmony with the Cosmic Order, through Gnostic knowledge, and Physical-Mental- Emotional-Spiritual practices.
BodySpirit Meditation has 5 levels, the first three levels are dedicated to the Mindfulness BodySpirit Meditation (MBSM), the 4th level is the BodySpirit Mantra or Spiritual Word Meditation (BSMM), the 5th is the BodySpirit Art of Being (BSAB).
This course includes the MBSM in its three levels which are:
MBSM1: Settle down and heal the “Body”
MBSM2: Settle down the “Mind”
MBSM3: Settle down the “Self”
If you are interested in becoming an instructor, attending these 8 weeks course is a prerequisite that will legitimate you to apply for the MBSM Teacher Training Course that allows you to get certified and start coaching.
Some of the subjects that will be covered during the course (Course Content):
What is BodySpirit?
What is Meditation?
What is Mindfulness?
Benefits
Obstacles
How to make it a habit
How to handle Stressful Situations more calmly and with ease
How to enjoy an inner peace many can only dream of having
How to keep your mind free from negative thoughts and impressions
How to accomplish more with good stress instead of negative stress
How Stress can be positive
The secret of the internal balance
Source of happiness and suffering
Desires advantages and disadvantages
The better way of living
Some of the practices that will be covered during the course include:
Relaxation techniques
Breathing exercises
Mindful Standing
Mindful Walking
Mindful Body Scan
Mindful Eating
Bringing awareness to daily activities
Mindful Breathing
and much more…
N.B: This program is a prerequisite for the Mindfulness BodySpirit Meditation teacher training course
Mindfulness BodySpirit Meditation Teacher Training Course (MBSM TTC):
Do you want to help people enhance their quality of life and reduce their level of stress and anxiety?
Do you want to deepen your knowledge about mindfulness?
Do you want to know what science has to say about it?
Are you interested in becoming a certified mindfulness coach?
This course is for you in case you are interested in becoming a Mindfulness Meditation Teacher. As well if you work in the field of sports, wellness, business, or the corporate world. In addition it can be an added value for Doctors, Nurses, Yoga Teachers, Gym Instructors, Nutritionists, Life Coaches, Psychologists, Psychotherapists, Physical Therapists, Social Workers, or for any profession, where one seeks to skillfully integrate mindfulness into daily life in order to benefit from the many positive results such practice may bring.
All students who pass this training course will receive a certificate for teaching “Settle Down & Heal The Body Mindfulness BodySpirit Meditation MBSM”
Course Content:
• Definition of wellness
• Stress: types, sources and response
• Stress management techniques
• Relaxation techniques, and benefits
• Breathing techniques, and benefits
• A brief history of meditation
• Meditation: definition and benefits
• Scientific evidence and articles
• Types of meditation
• Meditation in Christianity and Islam
• Mindfulness: definition, why and how
• Mindfulness techniques
• Mindfulness VS. Relaxation
• Consciousness VS. Mind
• Neuroscience and neuroplasticity
• Meditation and hormones
• Meditation and brain waves
• How to make it a habit
• Dealing with obstacles
• How to support your practice
• Signs of a practice going wrong
• Signs when making progress
• Quality of a good teacher (Teacher’s Characteristics)
• Communication skills
• Scripts for different techniques
Pre- requisite: You must complete the Mindfulness BodySpirit Meditation 8 week’s course in order to enroll in this MBSM Teacher Training Course
Number of seats: 25
Video in English
Video in Arabic
Should all pregnant women exercise?
If not, who shouldn’t?
If yes, what kind of exercise? In the first trimester, Second trimester, and the Third?
How does fitness affect a healthy pregnancy and what are the benefits?
What are the common risky exercises and what should be avoided?
Are you interested in learning how can you modify the exercises during pregnancy and how to execute those exercises with the proper technique?
Can exercise harm the baby?
Why is it so important to train the pelvic floor?
And is it possible to train the ABS without lying down on the back? How?
How to design and execute a full body workout during pregnancy?
How about Post natal? After delivering the baby?
How to go back gradually into the active life?
If you are interested in learning the exercise techniques, provide training tips, and have a greater understanding on how to train or exercise during pregnancy and after delivery, this workshop is for you.
Course Content
Prenatal fitness:
• The pregnant client
• Should all pregnant women exercise?
• First trimester
• Second trimester
• The affect of fitness on a healthy pregnancy
• Benefits of exercise in pregnancy
• Relative contraindications
• Absolute contraindications
• Choice of exercises
• Can exercise harm the baby?
• The pelvic floor
• Diastasis recti
• Non supine core exercises
• Physiological changes
• Musculoskeletal changes
• Special considerations
• Signs to terminate exercise
• Core Exercises
• Upper back exercises
• Pelvic floor exercises
Post Natal:
• Post-partum exercise: the first week
• Resuming exercise post c- section
• Obstacles to postpartum exercise
• Postnatal adjustments- lordosis
• Postnatal adjustments- kyphosis
• Diastasis recti
• The parenthood moves
• Training tips
Duration: 4 hours
Number of seats: 25
Plan and practice the abs and core exercises in the different planes and ways necessary for maximum benefit.
Video in English
Video in Arabic
This Workshop’s objectives are:
To learn the scientific principles behind the abs movements.
To learn how to address the muscles that can cause spine distress.
To learn how to assess core functional mobility.
To learn how to progress from basic floor abs exercises to advanced and high intensity levels.
To learn how to plan and practice the abs and core exercises in the different planes and ways necessary for maximum benefit.
Number of seats: 25
In this workshop you will learn how to assess a client in the different planes, in the static position and during different exercises, and how to choose specific exercises for correction.
Video in English
Video in Arabic
What is Posture?
Posture is the position in which you hold your body upright against gravity while standing, sitting or laying down. Good posture involves training the body to stand, walk, sit and lie in positions where the least strain is placed on supporting muscles and ligaments.
Good Posture makes you look great, feel more energetic and project confidence. It also helps prevent injury and reduce pain.
We all want good posture... but it can be very hard to achieve if you have a poor one. That's because acquiring good posture involves not only learning new movements and positions, but changing life-long habits as well.
How to Correct Your Posture
Just knowing how to correct your posture is not enough to achieve a change in your actual habit. Our body uses learnt motor patterns to perform everyday activities. When we sit, stand, walk or move - our body follows previously learnt motor patterns. If your body has learned to slouch - that's what it will do.
Posture Assessment
The first step to discovering how to correct your posture is to have your posture type assessed.
In this workshop you will learn how to assess a client in the different planes, in the static position and during different exercises, and how to choose specific exercises for correction.
Practicing the different exercises will help you feel it, to be able to teach it correctly and to give the client the needed tips.
Discovering the different fascial lines in the body and different dysfunctions will let you be able to apply corrective exercises.
Number of seats: 25
Teacher: Wael Jaber
The focus of this course is advanced fitness for the general population and recreational athletes as well for those individuals who wish to work with adult competitive athletes at any level. Aerobic training zone theory, adaptations to strength training, plyometrics, eccentric training, yearly planning and periodization. Total preparation of the athlete and development of performance models are emphasized.
Course content :
Exercise Physiology review
Lactic acid and fatigue
Aerobic Training Zones
Strength and Power Training
Explosive Strength
Starting Strength - Strength Endurance
Strength training program design
Exercise Selection to improve performance
Sports analysis
Plyometrics
Jump training
Eccentric training
Anaerobic Alactic System Training
Lactic System training & Tolerance
Periodization : Macrocycles, Mesocycles & Microcycles
Prerequisite: Personal Training Certification
Number of seats: 25
Teacher: Sally Hammoud
Video in English
Video in Arabic
Our Health Club Business Management Certification assists fitness professionals who are looking to expand their upward mobility possibilities and increase their knowledge of industry leadership. This qualification builds the management aspects of a fitness trainer’s knowledge while helping him/her remain on the cutting edge by increasing professionalism.
SPI Health Club Management Certification can help the experienced fitness professional expand his/her career through:
• Expanded professional options with management qualification.
• Enhanced ability to relate to other trainers and manage employees.
• Demonstrated knowledge in key management areas such as customer service, marketing, client relations and more.
• Ability to improve the workplace with effective and useful management techniques.
Content:
1. Understanding the Global Fitness Industry: A depth on the past, present, and future of the Fitness Industry.
2. Facility Development and Expansion: New club financing, development, design, as well as club expansion.
3. Human Resources: The IN’s and OUT’s of the interviewing, hiring and firing, and employee training.
4. Legal and Legislative: The current employment laws and regulations, as well as legal topics.
5. Management and Operations: Topics in financial management, club operations, and employee management.
6. Fitness and Personal Training: Different aspects of group fitness development, personal training management, and client retention.
7. Facility Positioning Strategies
Medical
Wellness Communities
Strategies for facility positioning in the medical and wellness community, with a focus on public health initiatives, community outreach, and the benefits of exercise.
8. Member Service and Retention: Strategies and ideas for creating service culture, increasing retention, and exceeding member’s expectations.
9. Sales and Marketing: Membership growth, with topics that include prospecting, soft-selling, corporate sales, marketing, branding, public relations, and social media.10. Technology: Utilizing technologies to reach new members via club websites, e-newsletters and online marketing technologies, as well as utilizing club management technology.
Number of seats: 25
Teacher: Sally Hammoud
This course teaches the basic concepts in marketing to operate a successful business. The course focuses on providing an Understanding of marketing management, developing market strategies, and delivering marketing programs. The main purpose is to present participants with essential information on how to market themselves and/or the organization they are working for.
Specific objectives are:
Basic marketing principles in fitness industry
Development of a marketing plan in a fitness industry
Selling services within a fitness outlet
Advertising, sales promotion, public relations and direct marketing in fitness industry
Course content:
Introduction to Marketing in general and fitness marketing
Marketing Strategy in the Fitness Industry
The Fitness Marketing Environment
The marketing mix
Products, Services, & Brands in relation to Fitness
Fitness Consumer Behavior
Promotion: PR, Advertising, Branding, Social Media, and more
Case studies & discussions
Sales Techniques in the Fitness Industry
Number of seats: 25
Teacher: Wael Jaber
Becoming a group fitness leader involves several transitions from an initial interest in fitness leadership to actually enrolling in courses and then to spending some time applying what you have learned-putting the theory into practice. The following series of courses in this section are designed to facilitate such transition by providing the basic information and learning experiences necessary to become an effective leader.
This course is designed to provide participants with the knowledge required to become an effective Group Instructor. As such, leaders will gain knowledge in the field of health, fitness and lifestyle management, as well in group exercise instruction for teaching safe, enjoyable and effective Group Fitness classes. The first part of the course consists of basic instruction in the theories of fitness, anatomy, physiology, biomechanics, nutrition and weight management, and the second part emphasis on applications of fitness instruction, including group program design, use of music, choreography, leadership and group communication skills.
