FITNESS MARKETING
Duration: 4 Days
Number of seats: 25
Teacher: Sally Hammoud
This course teaches the basic concepts in marketing to operate a successful business. The course focuses on providing an Understanding of marketing management, developing market strategies, and delivering marketing programs. The main purpose is to present participants with essential information on how to market themselves and/or the organization they are working for.
Specific objectives are:
Basic marketing principles in fitness industry
Development of a marketing plan in a fitness industry
Selling services within a fitness outlet
Advertising, sales promotion, public relations and direct marketing in fitness industry
Course content:
Introduction to Marketing in general and fitness marketing
Marketing Strategy in the Fitness Industry
The Fitness Marketing Environment
The marketing mix
Products, Services, & Brands in relation to Fitness
Fitness Consumer Behavior
Promotion: PR, Advertising, Branding, Social Media, and more
Case studies & discussions
Sales Techniques in the Fitness Industry
Number of seats: 25
Teacher: Sally Hammoud
This course teaches the basic concepts in marketing to operate a successful business. The course focuses on providing an Understanding of marketing management, developing market strategies, and delivering marketing programs. The main purpose is to present participants with essential information on how to market themselves and/or the organization they are working for.
Specific objectives are:
Basic marketing principles in fitness industry
Development of a marketing plan in a fitness industry
Selling services within a fitness outlet
Advertising, sales promotion, public relations and direct marketing in fitness industry
Course content:
Introduction to Marketing in general and fitness marketing
Marketing Strategy in the Fitness Industry
The Fitness Marketing Environment
The marketing mix
Products, Services, & Brands in relation to Fitness
Fitness Consumer Behavior
Promotion: PR, Advertising, Branding, Social Media, and more
Case studies & discussions
Sales Techniques in the Fitness Industry
No lessons are available yet.